Chapter One · Newcastle · Saturday 7th June

Move.
Groove.Belong.

A travelling cultural wellness experience rooted in African and Caribbean heritage. Swimming, dance, community — coming to a city near you.

🏊

Guided Swim

💃

Afro & Caribbean Dance

🥘

Cultural Mixer

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🎉 First Event: Saturday 7th June 2025 · Newcastle  ·  Swim · Dance · Healthy Drinks · Small Chops  ·  Only 50 Tickets  ·  Book Now — £30

Not a class.
Not a club.
A community experience.

Aquagroove is a half-day cultural wellness event that travels. Every session brings together swim, African and Caribbean dance, and a communal mixer — creating a space where our culture, our bodies, and our joy are the whole point.

We've built something that feels like home the moment you walk in. No mainstream gym energy. No explaining yourself. Just movement, music, food, and the people who get it.

Starting in Newcastle as Chapter One, Aquagroove is designed to grow city by city — run by local hosts who know their community and are trained in the Aquagroove format.

30
Founding spots
3
Sessions per month
£40
Founding rate / mo
Cities coming

"A space built for people like us to move, connect, and feel at home."

Three pillars.
One unforgettable day.

Every Aquagroove session follows the same proven format — adapted to each city, rooted in the same cultural DNA. Whether you join in Newcastle or Birmingham, the feeling is the same.

01
🏊

The Water

2× per month · 90 minutes

Community swim sessions with music, warmth, and a facilitator in the water. Open to all levels — from confident swimmers to those still building confidence. The pool is ours.

02
💃

The Movement

2× per month · 90 minutes

Afrobeats, Dancehall, Soca, West African styles. A live DJ, an open floor, taught patterns. No experience needed — just a willingness to move and connect with the rhythm in the room.

03
🥘

The Mixer

1× per month · 2 hours

Food, music, real conversations. Each mixer is themed — a country, a season, a celebration. This is where strangers become community, and where the Aquagroove story grows.

Built to travel.
Designed to last.

Aquagroove starts in one city, proves the format, then moves. Every city we touch becomes a permanent chapter — run by a local host, powered by the Aquagroove playbook.

01

We launch in your city

The Aquagroove founder runs the first event personally — building the local community, testing the format, and finding the right local host.

02

We hand off the playbook

A local community leader is trained and licensed to run Aquagroove independently — with full brand support, marketing assets, and the complete operational manual.

03

The chapter becomes permanent

Your city gets its own recurring Aquagroove experience. The host runs it. The community grows. And we move to the next city.

Phase A · Now
Prove It
Newcastle — Chapter One
Building the format. Selling 30 founding spots. Documenting everything.
Phase B · Months 4–8
Tour It
Leeds · Birmingham · Manchester
Founder-led events in 3 cities. Testing what travels.
Phase C · Month 9+
Scale It
UK-wide + beyond
Licensed hosts in every chapter city. Aquagroove runs without the founder.

Where we're
going next.

Comment your city on our socials — every response helps us decide where Chapter Two lands.

Chapter One · Active
Newcastle
North East England · Est. 2025
Coming Soon
Leeds
Yorkshire · 2025
Coming Soon
Birmingham
West Midlands · 2025
Host Opportunity
Your City
Enquire about hosting →

Join the circle.

Whether you want to experience Aquagroove as a member, attend a single event, or bring it to your city — there's a place for you.

Taster Pass
£15
per event · mixer only · 7th June
  • Monthly cultural mixer
  • Food & music included
  • No commitment required
  • Swim & dance sessions
  • Priority booking
  • Members community
Get a Taster Ticket

Want to come back? Founding membership is just £5 more per month — and you'll never pay per session again.

Day Experience
£30
per person · all three sessions · 7th June
  • Swim session
  • Dance session
  • Cultural mixer
  • Walk-up subject to availability
  • Priority booking
  • Members community & exclusives
Book Your Spot — £30

Attend once to experience it. Members always get priority access to every session.

Bring Aquagroove
to your city.

Are you a community builder, wellness entrepreneur, or cultural organiser? We're looking for passionate local hosts who want to run Aquagroove in their city — with the full brand, playbook, and support behind them.

📋

Full Aquagroove Playbook

Every template, run sheet, venue guide, and marketing asset. You don't build from scratch.

🎨

Brand & Marketing Support

Use the Aquagroove name, assets, and social media support from the central brand.

🤝

Direct Founder Access

Onboarding, training, and ongoing mentorship from the Aquagroove founder.

💰

Your Own Revenue

You keep the majority of ticket and membership income. You're the host, not an employee.

Apply to Host a City
Host Licence — Year 1
£800
upfront licence fee
+ 10–15% royalty on ticket revenue per event
Full Aquagroove brand licence for your city
Complete operational playbook & templates
Venue partnership framework
All marketing assets & social content pack
Founder onboarding (2 sessions)
Access to the host network
12-month exclusive territory in your city
Enquire About Hosting
The Origin
01
Newcastle

Chapter One is where the format was proven, the founding members were found, and the Aquagroove story began. Every city that follows carries this chapter in its DNA.

Built in Newcastle.
Made for every city.

Aquagroove started from a simple observation: wellness spaces in the UK weren't built for our communities. The pools, the studios, the gyms — they existed, but they didn't feel like ours.

So we built something that does. Not a gym class. Not a hobby group. A full cultural wellness experience — swim, dance, community — where African and Caribbean heritage isn't the footnote. It's the whole point.

We're documenting the entire build — the venue hunts, the first sessions, the founding members, the chaos and the joy — on YouTube. Because we want you to see exactly how this is made, so you know it's real.

Watch the build on YouTube →

Be first to know
when we hit your city.

Drop your email and city below. We'll let you know the moment Aquagroove is heading your way — and send you a front-row seat.